Executive Development Programme in Marketing ROI for the Digital Age

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The Executive Development Programme in Marketing ROI for the Digital Age is a certificate course designed to address the growing need for marketing professionals to demonstrate return on investment (ROI) in the digital era. This programme emphasizes the importance of data-driven decision making, analytics, and performance measurement in modern marketing strategies.

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With the ever-increasing demand for digital marketing expertise, this course equips learners with essential skills to advance their careers and stay competitive in the industry. It covers topics such as marketing analytics, customer lifecycle value, multi-touch attribution, and digital marketing channels optimization. By the end of the course, learners will have gained the knowledge and tools necessary to measure, analyze, and optimize marketing ROI, making them valuable assets to any organization's marketing team.

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โ€ข Understanding Marketing Return on Investment (ROI) in the Digital Age
โ€ข Importance of Data Analysis in Marketing ROI
โ€ข Digital Marketing Channels and their ROI
โ€ข Multi-Touch Attribution Model in Marketing ROI
โ€ข Maximizing ROI through SEO and Content Marketing
โ€ข Paid Advertising: Google Ads, Social Media, and ROI
โ€ข Email Marketing and its ROI
โ€ข Measuring and Optimizing Mobile Marketing ROI
โ€ข Social Media Listening and Measuring its ROI
โ€ข Marketing Analytics Tools and their Role in ROI

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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ROI FOR THE DIGITAL AGE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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