Professional Certificate in Market Research & Data Analysis with R
-- viewing nowThe Professional Certificate in Market Research & Data Analysis with R is a comprehensive course that equips learners with essential skills in data analysis and market research. This program is crucial in today's data-driven world, where businesses rely heavily on data to make informed decisions.
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Course Details
• Introduction to Market Research: Understanding the basics, research objectives, and types of market research.
• Data Collection Techniques: Surveys, interviews, focus groups, and observational research.
• Data Analysis Foundations: Descriptive and inferential statistics, probability, and hypothesis testing.
• R Programming for Data Analysis: R basics, data manipulation, data visualization, and statistical modeling.
• Data Cleaning & Preparation: Handling missing values, data transformations, and data formatting in R.
• Exploratory Data Analysis (EDA): Data summarization, univariate and bivariate analysis, and visualization with R.
• Statistical Modeling with R: Linear regression, logistic regression, and analysis of variance (ANOVA).
• Predictive Analytics & Machine Learning: Supervised and unsupervised learning techniques, model evaluation, and R packages.
• Communicating Insights & Reports: Presenting research findings, data visualization best practices, and report writing.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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