Professional Certificate in Market Research & Data Analysis with R
-- ViewingNowThe Professional Certificate in Market Research & Data Analysis with R is a comprehensive course that equips learners with essential skills in data analysis and market research. This program is crucial in today's data-driven world, where businesses rely heavily on data to make informed decisions.
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โข Introduction to Market Research: Understanding the basics, research objectives, and types of market research.
โข Data Collection Techniques: Surveys, interviews, focus groups, and observational research.
โข Data Analysis Foundations: Descriptive and inferential statistics, probability, and hypothesis testing.
โข R Programming for Data Analysis: R basics, data manipulation, data visualization, and statistical modeling.
โข Data Cleaning & Preparation: Handling missing values, data transformations, and data formatting in R.
โข Exploratory Data Analysis (EDA): Data summarization, univariate and bivariate analysis, and visualization with R.
โข Statistical Modeling with R: Linear regression, logistic regression, and analysis of variance (ANOVA).
โข Predictive Analytics & Machine Learning: Supervised and unsupervised learning techniques, model evaluation, and R packages.
โข Communicating Insights & Reports: Presenting research findings, data visualization best practices, and report writing.
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