Certificate in Segmentation and Product Lifecycle Management
-- viewing nowThe Certificate in Segmentation and Product Lifecycle Management is a comprehensive course designed to equip learners with essential skills in segmenting markets and managing product lifecycles. This course highlights the importance of understanding customer needs and preferences, and how to leverage this information to optimize product offerings and maximize profitability.
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Course Details
• Introduction to Segmentation: Market segmentation, benefits of segmentation, segmentation criteria, segment types
• Customer Segmentation Techniques: Demographic, psychographic, behavioral, geographic segmentation
• Segmentation Analysis: Segment attractiveness, segment size, segment growth, segment profitability
• Product Lifecycle Management (PLM): Product lifecycle stages, PLM strategies, PLM models
• New Product Development (NPD): NPD process, NPD strategies, NPD tools and techniques
• Product Lifecycle Segmentation: Differentiating segmentation strategies for each product lifecycle stage
• Product Lifecycle Analysis: Product lifecycle metrics, product lifecycle optimization, product lifecycle cost management
• Product Innovation Management: Encouraging product innovation, managing product innovation teams, product innovation metrics
• Product Portfolio Management: Product portfolio strategies, product portfolio optimization, product portfolio analysis
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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