Certificate in Segmentation and Product Lifecycle Management

Name: Certificate in Segmentation and Product Lifecycle Management
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The Certificate in Segmentation and Product Lifecycle Management is a comprehensive course designed to equip learners with essential skills in segmenting markets and managing product lifecycles. This course highlights the importance of understanding customer needs and preferences, and how to leverage this information to optimize product offerings and maximize profitability.

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AboutThisCourse

In today's fast-paced business environment, there is an increasing demand for professionals who can effectively manage the entire product lifecycle, from conception to retirement. This course provides learners with the necessary tools and techniques to analyze market trends, identify customer segments, and develop and manage products that meet their needs. By completing this course, learners will gain a competitive edge in their careers, with the ability to make data-driven decisions, optimize product portfolios, and drive growth and revenue for their organizations. Whether you're an entrepreneur, marketer, or product manager, this course is a must-have for anyone looking to advance their career in business.

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CourseDetails

• Introduction to Segmentation: Market segmentation, benefits of segmentation, segmentation criteria, segment types
• Customer Segmentation Techniques: Demographic, psychographic, behavioral, geographic segmentation
• Segmentation Analysis: Segment attractiveness, segment size, segment growth, segment profitability
• Product Lifecycle Management (PLM): Product lifecycle stages, PLM strategies, PLM models
• New Product Development (NPD): NPD process, NPD strategies, NPD tools and techniques
• Product Lifecycle Segmentation: Differentiating segmentation strategies for each product lifecycle stage
• Product Lifecycle Analysis: Product lifecycle metrics, product lifecycle optimization, product lifecycle cost management
• Product Innovation Management: Encouraging product innovation, managing product innovation teams, product innovation metrics
• Product Portfolio Management: Product portfolio strategies, product portfolio optimization, product portfolio analysis

CareerPath

The Certificate in Segmentation and Product Lifecycle Management program equips learners with in-demand skills for the UK job market. This section showcases relevant statistics using a 3D pie chart that highlights the demand for three primary roles: Segmentation Analyst, Product Lifecycle Manager, and Data Visualization Specialist. With the increasing importance of data-driven decision-making, Segmentation Analysts play a crucial role in breaking down markets into manageable sections and identifying customer needs. Product Lifecycle Managers, on the other hand, ensure that products are developed, introduced, and orchestrate their growth, maturity, and eventual retirement. The chart below represents the distribution of these roles, providing insights into the demand for each position in the UK job market. The Data Visualization Specialist role completes the trio, with their skills being essential to effectively communicate data insights and trends. The 3D pie chart is designed with a transparent background and no added background color, ensuring that the focus remains on the data. Furthermore, the responsive design allows the chart to adapt to different screen sizes, making it accessible and engaging for users.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEGMENTATION AND PRODUCT LIFECYCLE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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