Global Certificate in Data & Ad Decisions
-- viewing nowThe Global Certificate in Data & Ad Decisions is a comprehensive course designed to meet the surging industry demand for data-driven advertising professionals. This certificate equips learners with essential skills in data analysis, interpretation, and application for making informed advertising decisions that drive business growth.
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Course Details
• Data Foundations: Understanding Data Types, Data Structures, Data Quality, Data Sources
• Data Analysis: Data Cleaning, Data Visualization, Statistical Analysis, Hypothesis Testing
• Ad Decisions Basics: Ad Formats, Ad Placement, Ad Targeting, Ad Campaign Objectives
• Data-Driven Ad Decisions: A/B Testing, Attribution Modeling, Audience Segmentation, Programmatic Advertising
• Market Research: Surveys, Focus Groups, Competitive Analysis, Market Trends
• Consumer Behavior: Psychographics, Demographics, Buying Decision Process, Customer Journey
• Data Privacy & Ethics: Data Protection Laws, Data Privacy Best Practices, Ethical Considerations in Ad Decisions
• Emerging Trends: Artificial Intelligence, Machine Learning, Blockchain, Virtual Reality in Data & Ad Decisions
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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