Global Certificate in Data & Ad Decisions

Name: Global Certificate in Data & Ad Decisions
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The Global Certificate in Data & Ad Decisions is a comprehensive course designed to meet the surging industry demand for data-driven advertising professionals. This certificate equips learners with essential skills in data analysis, interpretation, and application for making informed advertising decisions that drive business growth.

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AboutThisCourse

In today's data-centric world, the ability to leverage data for advertising decisions is no longer a nice-to-have skill but a necessity for career advancement. This course is designed to empower learners with the knowledge and tools to interpret complex data sets, identify actionable insights, and optimize advertising strategies for maximum impact. By earning this certificate, learners demonstrate their commitment to staying ahead of the curve in the rapidly evolving advertising industry. They gain a competitive edge in the job market, positioning themselves as indispensable assets to organizations seeking to harness the power of data to drive advertising success.

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CourseDetails

• Data Foundations: Understanding Data Types, Data Structures, Data Quality, Data Sources
• Data Analysis: Data Cleaning, Data Visualization, Statistical Analysis, Hypothesis Testing
• Ad Decisions Basics: Ad Formats, Ad Placement, Ad Targeting, Ad Campaign Objectives
• Data-Driven Ad Decisions: A/B Testing, Attribution Modeling, Audience Segmentation, Programmatic Advertising
• Market Research: Surveys, Focus Groups, Competitive Analysis, Market Trends
• Consumer Behavior: Psychographics, Demographics, Buying Decision Process, Customer Journey
• Data Privacy & Ethics: Data Protection Laws, Data Privacy Best Practices, Ethical Considerations in Ad Decisions
• Emerging Trends: Artificial Intelligence, Machine Learning, Blockchain, Virtual Reality in Data & Ad Decisions

CareerPath

The Global Certificate in Data & Ad Decisions prepares professionals for various roles in the data-driven job market. Let's take a closer look at the market trends of these roles in the UK using a 3D pie chart. The chart showcases the following roles and their respective percentages in the UK job market: * Data Scientist (25%) * Data Analyst (20%) * Data Engineer (15%) * Business Intelligence (10%) * Machine Learning Engineer (10%) * Data Visualization Specialist (10%) * Ad Decision Maker (10%) The transparent background and isometric view provide a clear and engaging visual representation of the data. The chart is also responsive, adapting to all screen sizes effortlessly. In terms of salary ranges, Data Scientists and Machine Learning Engineers earn the highest, with an average of £55,000 - £75,000 per year in the UK. Data Analysts, Data Engineers, and Business Intelligence professionals typically make between £35,000 - £55,000, while Data Visualization Specialists and Ad Decision Makers earn between £30,000 - £45,000. When it comes to skill demand, Data Science and Machine Learning skills are highly sought-after, as they enable professionals to work on predictive analytics and AI-related projects. Data Visualization, Data Engineering, and Business Intelligence skills are also in demand, as they help organizations make better decisions and optimize processes. By focusing on these roles and their corresponding skill sets, the Global Certificate in Data & Ad Decisions ensures that students are equipped with the necessary knowledge and tools to succeed in the competitive UK data job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA & AD DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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