Executive Development Programme in Leading Ad Technologies
-- viewing nowExecutive Development Programme in Leading Ad Technologies: This certificate course is designed to meet the growing industry demand for professionals with a deep understanding of the latest advertising technologies. The course emphasizes the importance of ad tech in today's digital marketing landscape and equips learners with essential skills to advance their careers in this field.
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Course Details
• Understanding Ad Technologies: Exploring the ad tech landscape, programmatic advertising, and real-time bidding
• Data Analytics for Advertisers: Leveraging data for audience targeting, campaign optimization, and performance measurement
• Cross-Channel Advertising: Integrating ad campaigns across multiple platforms and devices
• Creating Engaging Ad Experiences: Leveraging rich media, interactive, and video ads to boost user engagement
• Ad Attribution and Multi-Touch Models: Understanding and measuring the customer journey across multiple touchpoints
• Ad Fraud and Viewability: Identifying and combating ad fraud, ad blocking, and ensuring viewability
• Privacy and Compliance: Navigating data privacy regulations and industry standards in ad technology
• Emerging Ad Technologies: Exploring the potential of artificial intelligence, machine learning, and virtual reality in advertising
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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