Executive Development Programme in Leading Ad Technologies
-- ViewingNowExecutive Development Programme in Leading Ad Technologies: This certificate course is designed to meet the growing industry demand for professionals with a deep understanding of the latest advertising technologies. The course emphasizes the importance of ad tech in today's digital marketing landscape and equips learners with essential skills to advance their careers in this field.
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โข Understanding Ad Technologies: Exploring the ad tech landscape, programmatic advertising, and real-time bidding
โข Data Analytics for Advertisers: Leveraging data for audience targeting, campaign optimization, and performance measurement
โข Cross-Channel Advertising: Integrating ad campaigns across multiple platforms and devices
โข Creating Engaging Ad Experiences: Leveraging rich media, interactive, and video ads to boost user engagement
โข Ad Attribution and Multi-Touch Models: Understanding and measuring the customer journey across multiple touchpoints
โข Ad Fraud and Viewability: Identifying and combating ad fraud, ad blocking, and ensuring viewability
โข Privacy and Compliance: Navigating data privacy regulations and industry standards in ad technology
โข Emerging Ad Technologies: Exploring the potential of artificial intelligence, machine learning, and virtual reality in advertising
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