Global Certificate in Web Customer Experience Management
-- viewing nowThe Global Certificate in Web Customer Experience Management is a comprehensive course designed to empower professionals with the skills necessary to optimize web-based customer experiences. In today's digital age, understanding customer behavior and preferences is crucial for business success.
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Course Details
• Web Customer Experience Fundamentals: Understanding CX, UX, and UI; Customer Journey Mapping; Web Analytics Basics
• User Research and Usability Testing: Conducting User Interviews, Surveys, and Focus Groups; Usability Testing Methods; User Persona Development
• Web Content Strategy: Content Audit and Analysis; Content Planning and Creation; Search Engine Optimization (SEO)
• Web Design Principles: Design Thinking; Visual Hierarchy; Color Theory; Typography; Mobile-First Design
• Information Architecture: Navigation Design; Site Maps; Wireframing; Prototyping
• Web Accessibility Standards: WCAG 2.1 Guidelines; Accessibility Testing; Alt Text and Image Optimization
• Conversion Rate Optimization: A/B Testing; Funnel Analysis; Landing Page Optimization
• Customer Feedback and Continuous Improvement: Voice of the Customer (VoC) Programs; Net Promoter Score (NPS); Continuous Improvement Strategies
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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