Global Certificate in Web Customer Experience Management
-- ViewingNowThe Global Certificate in Web Customer Experience Management is a comprehensive course designed to empower professionals with the skills necessary to optimize web-based customer experiences. In today's digital age, understanding customer behavior and preferences is crucial for business success.
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โข Web Customer Experience Fundamentals: Understanding CX, UX, and UI; Customer Journey Mapping; Web Analytics Basics
โข User Research and Usability Testing: Conducting User Interviews, Surveys, and Focus Groups; Usability Testing Methods; User Persona Development
โข Web Content Strategy: Content Audit and Analysis; Content Planning and Creation; Search Engine Optimization (SEO)
โข Web Design Principles: Design Thinking; Visual Hierarchy; Color Theory; Typography; Mobile-First Design
โข Information Architecture: Navigation Design; Site Maps; Wireframing; Prototyping
โข Web Accessibility Standards: WCAG 2.1 Guidelines; Accessibility Testing; Alt Text and Image Optimization
โข Conversion Rate Optimization: A/B Testing; Funnel Analysis; Landing Page Optimization
โข Customer Feedback and Continuous Improvement: Voice of the Customer (VoC) Programs; Net Promoter Score (NPS); Continuous Improvement Strategies
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