Masterclass Certificate in CRO & Product Analytics: Data Mastery
-- viewing nowThe Masterclass Certificate in CRO & Product Analytics: Data Mastery is a comprehensive course that equips learners with essential skills in Conversion Rate Optimization (CRO) and Product Analytics. This course is crucial in today's data-driven world, where businesses rely heavily on data to make informed decisions.
6,651+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to CRO & Product Analytics – Understanding the fundamentals of Conversion Rate Optimization (CRO) and Product Analytics, and their importance in data-driven decision making.
• Unit 2: Data Collection & Analysis – Techniques for collecting, cleaning, and analyzing data to inform CRO and Product Analytics strategies.
• Unit 3: Key Metrics in CRO & Product Analytics – Primary and secondary metrics used to measure the success of CRO and Product Analytics efforts, including conversion rate, bounce rate, and average order value.
• Unit 4: A/B Testing & Multivariate Testing – Methods for conducting A/B tests and multivariate tests to optimize product pages, pricing, and user experience.
• Unit 5: User Behavior Analysis – Analyzing user behavior data to identify pain points and opportunities for improvement in the user experience.
• Unit 6: Funnel Analysis – Techniques for analyzing the conversion funnel to identify areas for optimization and increased conversions.
• Unit 7: Segmentation & Personalization – Strategies for segmenting users and personalizing the user experience to increase conversions and customer satisfaction.
• Unit 8: Data Visualization & Storytelling – Techniques for effectively communicating data insights through data visualization and storytelling.
• Unit 9: Data Privacy & Security – Best practices for ensuring data privacy and security in CRO and Product Analytics efforts.
• Unit 10: Advanced Analytics & Machine Learning – Introduction to advanced analytics techniques and machine learning algorithms used in CRO and Product Analytics.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate