Masterclass Certificate in CRO & Product Analytics: Data Mastery
-- ViewingNowThe Masterclass Certificate in CRO & Product Analytics: Data Mastery is a comprehensive course that equips learners with essential skills in Conversion Rate Optimization (CRO) and Product Analytics. This course is crucial in today's data-driven world, where businesses rely heavily on data to make informed decisions.
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⢠Unit 1: Introduction to CRO & Product Analytics – Understanding the fundamentals of Conversion Rate Optimization (CRO) and Product Analytics, and their importance in data-driven decision making.
⢠Unit 2: Data Collection & Analysis – Techniques for collecting, cleaning, and analyzing data to inform CRO and Product Analytics strategies.
⢠Unit 3: Key Metrics in CRO & Product Analytics – Primary and secondary metrics used to measure the success of CRO and Product Analytics efforts, including conversion rate, bounce rate, and average order value.
⢠Unit 4: A/B Testing & Multivariate Testing – Methods for conducting A/B tests and multivariate tests to optimize product pages, pricing, and user experience.
⢠Unit 5: User Behavior Analysis – Analyzing user behavior data to identify pain points and opportunities for improvement in the user experience.
⢠Unit 6: Funnel Analysis – Techniques for analyzing the conversion funnel to identify areas for optimization and increased conversions.
⢠Unit 7: Segmentation & Personalization – Strategies for segmenting users and personalizing the user experience to increase conversions and customer satisfaction.
⢠Unit 8: Data Visualization & Storytelling – Techniques for effectively communicating data insights through data visualization and storytelling.
⢠Unit 9: Data Privacy & Security – Best practices for ensuring data privacy and security in CRO and Product Analytics efforts.
⢠Unit 10: Advanced Analytics & Machine Learning – Introduction to advanced analytics techniques and machine learning algorithms used in CRO and Product Analytics.
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