Executive Development Programme in Content Marketing and Public Relations
-- viewing nowThe Executive Development Programme in Content Marketing and Public Relations is a certificate course designed to meet the growing industry demand for professionals with expertise in these areas. This program emphasizes the importance of strategic storytelling, brand development, and reputation management in today's digital landscape.
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Course Details
• Content Marketing Strategy
• Understanding Personas and Buyer Journeys
• Content Creation and Curation Techniques
• SEO for Content Marketing
• Social Media Marketing for Content Promotion
• Email Marketing and Newsletter Management
• Content Analytics and Performance Metrics
• Public Relations Fundamentals
• Press Release Writing and Distribution
• Building Media Relationships and Crisis Management
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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