Executive Development Programme in Content Marketing and Public Relations

Name: Executive Development Programme in Content Marketing and Public Relations
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The Executive Development Programme in Content Marketing and Public Relations is a certificate course designed to meet the growing industry demand for professionals with expertise in these areas. This program emphasizes the importance of strategic storytelling, brand development, and reputation management in today's digital landscape.

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AboutThisCourse

Learners will gain essential skills in content creation, SEO, social media management, and data analysis, equipping them to lead effective marketing and PR campaigns. The course also covers crisis communication, media relations, and ethical considerations, ensuring a well-rounded understanding of the field. With the rise of digital media and the need for businesses to maintain a strong online presence, content marketing and PR skills are increasingly vital for career advancement. This program offers a unique opportunity for professionals to enhance their skillset, stay ahead of industry trends, and drive success in their organizations.

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CourseDetails

• Content Marketing Strategy
• Understanding Personas and Buyer Journeys
• Content Creation and Curation Techniques
• SEO for Content Marketing
• Social Media Marketing for Content Promotion
• Email Marketing and Newsletter Management
• Content Analytics and Performance Metrics
• Public Relations Fundamentals
• Press Release Writing and Distribution
• Building Media Relationships and Crisis Management

CareerPath

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT MARKETING AND PUBLIC RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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