Certificate in Lead Generation & CRM: Foundational Principles
-- viewing nowThe Certificate in Lead Generation & CRM: Foundational Principles is a comprehensive course that equips learners with essential skills for career advancement in sales and marketing. This certificate program focuses on teaching the latest strategies and techniques in lead generation and customer relationship management (CRM).
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Course Details
• Understanding Lead Generation
• Importance of CRM in Business
• Identifying Target Audience for Lead Generation
• Generating Leads through Digital Marketing
• CRM Systems: An Overview
• Building a Lead Generation Strategy
• Lead Nurturing and Qualification
• CRM Data Management and Analysis
• Integrating Lead Generation and CRM
• Measuring and Optimizing Lead Generation and CRM Performance
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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