Certificate in Lead Generation & CRM: Foundational Principles

Name: Certificate in Lead Generation & CRM: Foundational Principles
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The Certificate in Lead Generation & CRM: Foundational Principles is a comprehensive course that equips learners with essential skills for career advancement in sales and marketing. This certificate program focuses on teaching the latest strategies and techniques in lead generation and customer relationship management (CRM).

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AboutThisCourse

In today's digital age, businesses rely heavily on lead generation and CRM to drive sales and build customer relationships. As a result, there is a high demand for professionals who possess a deep understanding of these concepts and are skilled in implementing lead generation and CRM strategies. This course provides learners with the foundational principles they need to succeed in this field. Throughout the course, learners will explore the latest tools and technologies used in lead generation and CRM, including marketing automation, email marketing, social media, and analytics. They will also learn how to create effective lead generation campaigns, manage customer relationships, and measure the success of their efforts. By the end of the course, learners will have a solid understanding of lead generation and CRM and will be prepared to take on new challenges in their careers.

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CourseDetails

• Understanding Lead Generation
• Importance of CRM in Business
• Identifying Target Audience for Lead Generation
• Generating Leads through Digital Marketing
• CRM Systems: An Overview
• Building a Lead Generation Strategy
• Lead Nurturing and Qualification
• CRM Data Management and Analysis
• Integrating Lead Generation and CRM
• Measuring and Optimizing Lead Generation and CRM Performance

CareerPath

The **Certificate in Lead Generation & CRM: Foundational Principles** enables you to dive into the exciting world of sales and customer relationship management. This program will empower you to understand the essentials of lead generation and CRM strategies, preparing you for roles such as: 1. **Sales Development Representative**: Nurturing leads and setting up appointments for sales teams, typically accounting for 45% of the job market. 2. **Business Development Manager**: Driving sales growth by identifying and developing new business opportunities, making up 25% of the job market. 3. **Lead Generation Specialist**: Identifying, qualifying, and managing leads, representing 15% of the job market. 4. **CRM Administrator**: Implementing, administering, and supporting CRM systems, accounting for 10% of the job market. 5. **Inside Sales Representative**: Selling products or services remotely, accounting for 5% of the job market. This versatile certificate program will help you gain a foothold in the UK job market, with competitive salary ranges and a growing demand for skilled professionals.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN LEAD GENERATION & CRM: FOUNDATIONAL PRINCIPLES

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London School of International Business (LSIB)

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05 May 2025

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