Global Certificate in Email Marketing: Accessibility & Inclusivity
-- viewing nowThe Global Certificate in Email Marketing: Accessibility & Inclusivity course is crucial in today's digital landscape. With the rise of remote work and online communication, email marketing has become a vital tool for businesses to reach their customers.
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Course Details
• Email Marketing Basics: Understanding the fundamentals of email marketing, its benefits, and best practices.
• Accessible Email Design: Creating emails that are accessible to all users, including those with disabilities, by following design guidelines and using ARIA (Accessible Rich Internet Applications) roles.
• Accessible Content Creation: Writing inclusive and accessible content, using appropriate language, and formatting for emails.
• Testing for Accessibility: Techniques for testing emails for accessibility, including using automated tools, manual checks, and user feedback.
• Image and Multimedia Accessibility: Strategies for making images, videos, and other multimedia content accessible in emails, including alt text, captions, and transcripts.
• Accessible Email Templates: Designing and implementing accessible email templates that can be reused and customized for different campaigns.
• Mobile Accessibility: Ensuring that emails are accessible and usable on mobile devices, including smartphones and tablets.
• Regulations and Standards: Understanding the legal and ethical requirements for accessible email marketing, including the Americans with Disabilities Act (ADA), Section 508, and the Web Content Accessibility Guidelines (WCAG).
• Accessibility Training and Advocacy: Learning how to train and educate team members, stakeholders, and clients about the importance of accessible email marketing, and advocating for accessibility within the organization.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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