Global Certificate in Email Marketing: Accessibility & Inclusivity
-- ViewingNowThe Global Certificate in Email Marketing: Accessibility & Inclusivity course is crucial in today's digital landscape. With the rise of remote work and online communication, email marketing has become a vital tool for businesses to reach their customers.
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, its benefits, and best practices.
โข Accessible Email Design: Creating emails that are accessible to all users, including those with disabilities, by following design guidelines and using ARIA (Accessible Rich Internet Applications) roles.
โข Accessible Content Creation: Writing inclusive and accessible content, using appropriate language, and formatting for emails.
โข Testing for Accessibility: Techniques for testing emails for accessibility, including using automated tools, manual checks, and user feedback.
โข Image and Multimedia Accessibility: Strategies for making images, videos, and other multimedia content accessible in emails, including alt text, captions, and transcripts.
โข Accessible Email Templates: Designing and implementing accessible email templates that can be reused and customized for different campaigns.
โข Mobile Accessibility: Ensuring that emails are accessible and usable on mobile devices, including smartphones and tablets.
โข Regulations and Standards: Understanding the legal and ethical requirements for accessible email marketing, including the Americans with Disabilities Act (ADA), Section 508, and the Web Content Accessibility Guidelines (WCAG).
โข Accessibility Training and Advocacy: Learning how to train and educate team members, stakeholders, and clients about the importance of accessible email marketing, and advocating for accessibility within the organization.
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