Certificate in Power BI: Marketing Analytics for Non-Analysts

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The Certificate in Power BI: Marketing Analytics for Non-Analysts is a comprehensive course designed to equip non-technical professionals with essential data analysis skills. In today's data-driven world, understanding marketing analytics is crucial for making informed business decisions.

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About this course

This course focuses on teaching learners how to use Power BI, a leading business analytics tool, to analyze and visualize marketing data. By the end of the course, learners will be able to create compelling marketing reports and dashboards, identify trends, and make data-driven recommendations without needing a background in data analysis. The demand for professionals who can analyze and interpret marketing data is at an all-time high. By completing this course, learners will gain a competitive edge in the job market and be better positioned for career advancement. They will have the skills to turn complex data into actionable insights, making them an invaluable asset to any organization.

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Course Details

• Introduction to Power BI & Marketing Analytics
• Understanding Marketing Data: Key Metrics & KPIs
• Data Preparation & Cleaning for Marketing Analysis
• Creating Visualizations with Power BI for Marketing Insights
• Analyzing Marketing Campaign Performance in Power BI
• Customer Segmentation & Behavior Analysis using Power BI
• Measuring Marketing ROI & Attribution Modeling
• Power BI for Social Media & Content Marketing Analytics
• Dashboard Creation & Storytelling with Power BI for Marketing
• Best Practices & Tips for Non-Analysts using Power BI in Marketing

Career Path

The UK job market is brimming with opportunities for marketing professionals, particularly for those with analytical skills. Here's a snapshot of the industry, visualized using a Google Charts 3D pie chart, to help you gauge the demand for various roles in marketing analytics. In this interactive visualization, you'll find: - **Marketing Specialists** (35%) leading the pack, demonstrating the need for well-rounded professionals who can strategize and implement marketing plans. - **Marketing Managers** (25%) managing teams and overseeing marketing efforts, requiring strong leadership and strategic thinking skills. - **Digital Marketing Specialists** (20%) utilizing online channels for marketing campaigns, reflecting the growing importance of digital presence. - **SEO Specialists** (10%) optimizing websites for search engines, highlighting the need for professionals skilled in search engine optimization. - **Content Marketing Specialists** (10%) creating engaging content for marketing purposes, emphasizing the value of compelling narratives in marketing strategies. Now that you've seen the data, are you ready to dive into a rewarding career in marketing analytics? Explore our Certificate in Power BI: Marketing Analytics for Non-Analysts to gain the skills you need to succeed in this exciting field.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN POWER BI: MARKETING ANALYTICS FOR NON-ANALYSTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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