Certificate in Power BI: Marketing Analytics for Non-Analysts

Name: Certificate in Power BI: Marketing Analytics for Non-Analysts
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The Certificate in Power BI: Marketing Analytics for Non-Analysts is a comprehensive course designed to equip non-technical professionals with essential data analysis skills. In today's data-driven world, understanding marketing analytics is crucial for making informed business decisions.

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AboutThisCourse

This course focuses on teaching learners how to use Power BI, a leading business analytics tool, to analyze and visualize marketing data. By the end of the course, learners will be able to create compelling marketing reports and dashboards, identify trends, and make data-driven recommendations without needing a background in data analysis. The demand for professionals who can analyze and interpret marketing data is at an all-time high. By completing this course, learners will gain a competitive edge in the job market and be better positioned for career advancement. They will have the skills to turn complex data into actionable insights, making them an invaluable asset to any organization.

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CourseDetails

• Introduction to Power BI & Marketing Analytics
• Understanding Marketing Data: Key Metrics & KPIs
• Data Preparation & Cleaning for Marketing Analysis
• Creating Visualizations with Power BI for Marketing Insights
• Analyzing Marketing Campaign Performance in Power BI
• Customer Segmentation & Behavior Analysis using Power BI
• Measuring Marketing ROI & Attribution Modeling
• Power BI for Social Media & Content Marketing Analytics
• Dashboard Creation & Storytelling with Power BI for Marketing
• Best Practices & Tips for Non-Analysts using Power BI in Marketing

CareerPath

The UK job market is brimming with opportunities for marketing professionals, particularly for those with analytical skills. Here's a snapshot of the industry, visualized using a Google Charts 3D pie chart, to help you gauge the demand for various roles in marketing analytics. In this interactive visualization, you'll find: - **Marketing Specialists** (35%) leading the pack, demonstrating the need for well-rounded professionals who can strategize and implement marketing plans. - **Marketing Managers** (25%) managing teams and overseeing marketing efforts, requiring strong leadership and strategic thinking skills. - **Digital Marketing Specialists** (20%) utilizing online channels for marketing campaigns, reflecting the growing importance of digital presence. - **SEO Specialists** (10%) optimizing websites for search engines, highlighting the need for professionals skilled in search engine optimization. - **Content Marketing Specialists** (10%) creating engaging content for marketing purposes, emphasizing the value of compelling narratives in marketing strategies. Now that you've seen the data, are you ready to dive into a rewarding career in marketing analytics? Explore our Certificate in Power BI: Marketing Analytics for Non-Analysts to gain the skills you need to succeed in this exciting field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN POWER BI: MARKETING ANALYTICS FOR NON-ANALYSTS

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London School of International Business (LSIB)

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05 May 2025

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