Executive Development Programme in Marketing Analytics & Performance Measurement

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The Executive Development Programme in Marketing Analytics & Performance Measurement is a certificate course designed to equip learners with essential skills in data-driven marketing. This programme emphasizes the importance of using analytics for strategic decision-making, customer insights, and performance measurement in marketing campaigns.

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About this course

With the increasing demand for marketing analytics professionals across industries, this course provides a competitive edge for career advancement. The curriculum covers key topics such as statistical analysis, data visualization, customer segmentation, and marketing mix modeling. Learners will gain hands-on experience with industry-standard tools like R, Python, and Tableau. Upon completion, learners will be able to interpret marketing data, develop data-driven marketing strategies, and measure the effectiveness of marketing campaigns. By bridging the gap between marketing and analytics, this course empowers learners to drive business growth and succeed in today's data-driven economy.

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Course Details

• Marketing Analytics Overview
• Data Analysis for Marketing Decisions
• Customer Segmentation and Targeting
• Marketing Mix Modeling and Optimization
• Web Analytics and Digital Marketing Measurement
• Social Media Analytics
• Marketing Attribution and ROI Analysis
• Predictive Analytics in Marketing
• Performance Measurement Frameworks
• Data Visualization and Dashboarding for Marketing Insights

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ANALYTICS & PERFORMANCE MEASUREMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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