Executive Development Programme in Marketing Analytics & Performance Measurement

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The Executive Development Programme in Marketing Analytics & Performance Measurement is a certificate course designed to equip learners with essential skills in data-driven marketing. This programme emphasizes the importance of using analytics for strategic decision-making, customer insights, and performance measurement in marketing campaigns.

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AboutThisCourse

With the increasing demand for marketing analytics professionals across industries, this course provides a competitive edge for career advancement. The curriculum covers key topics such as statistical analysis, data visualization, customer segmentation, and marketing mix modeling. Learners will gain hands-on experience with industry-standard tools like R, Python, and Tableau. Upon completion, learners will be able to interpret marketing data, develop data-driven marketing strategies, and measure the effectiveness of marketing campaigns. By bridging the gap between marketing and analytics, this course empowers learners to drive business growth and succeed in today's data-driven economy.

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CourseDetails

• Marketing Analytics Overview
• Data Analysis for Marketing Decisions
• Customer Segmentation and Targeting
• Marketing Mix Modeling and Optimization
• Web Analytics and Digital Marketing Measurement
• Social Media Analytics
• Marketing Attribution and ROI Analysis
• Predictive Analytics in Marketing
• Performance Measurement Frameworks
• Data Visualization and Dashboarding for Marketing Insights

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ANALYTICS & PERFORMANCE MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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