Professional Certificate in Modern Ad Technologies
-- viewing nowThe Professional Certificate in Modern Ad Technologies is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's digital advertising landscape. This course covers the latest ad technologies, including programmatic advertising, real-time bidding, and data-driven targeting strategies.
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Course Details
• Unit 1: Introduction to Modern Ad Technologies
• Unit 2: Programmatic Advertising: Concepts and Best Practices
• Unit 3: Real-time Bidding (RTB) and Demand Side Platforms (DSP)
• Unit 4: Data Management Platforms (DMP) and Audience Targeting
• Unit 5: Ad Exchanges and Supply Side Platforms (SSP)
• Unit 6: Mobile Advertising Technologies: In-app and Mobile Web
• Unit 7: Video Advertising: Pre-roll, Mid-roll, and Programmatic Video
• Unit 8: Cross-device Tracking and Targeting Strategies
• Unit 9: Attribution Models and Analytics in Ad Tech
• Unit 10: Ad Fraud, Brand Safety, and Quality Control in Ad Operations
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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