Professional Certificate in Modern Ad Technologies

Name: Professional Certificate in Modern Ad Technologies
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The Professional Certificate in Modern Ad Technologies is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's digital advertising landscape. This course covers the latest ad technologies, including programmatic advertising, real-time bidding, and data-driven targeting strategies.

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AboutThisCourse

With digital ad spending projected to reach $517 billion by 2023, there is a high demand for professionals who understand modern ad technologies. By completing this course, learners will gain a competitive edge in the job market and be prepared to take on roles such as Ad Operations Specialist, Media Planner, and Digital Campaign Manager. The course provides hands-on experience with industry-leading ad technology platforms, enabling learners to develop practical skills that they can apply in real-world scenarios. By the end of the course, learners will have a deep understanding of modern ad technologies and the ability to create and optimize digital advertising campaigns that drive results. Invest in your career and stay ahead of the curve with the Professional Certificate in Modern Ad Technologies.

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CourseDetails

• Unit 1: Introduction to Modern Ad Technologies
• Unit 2: Programmatic Advertising: Concepts and Best Practices
• Unit 3: Real-time Bidding (RTB) and Demand Side Platforms (DSP)
• Unit 4: Data Management Platforms (DMP) and Audience Targeting
• Unit 5: Ad Exchanges and Supply Side Platforms (SSP)
• Unit 6: Mobile Advertising Technologies: In-app and Mobile Web
• Unit 7: Video Advertising: Pre-roll, Mid-roll, and Programmatic Video
• Unit 8: Cross-device Tracking and Targeting Strategies
• Unit 9: Attribution Models and Analytics in Ad Tech
• Unit 10: Ad Fraud, Brand Safety, and Quality Control in Ad Operations

CareerPath

The above code displays a vibrant 3D Pie Chart showcasing the significance of various roles in modern ad technologies, including Digital Marketing Specialist, SEO Specialist, PPC Specialist, Social Media Manager, Content Marketing Specialist, Marketing Analyst, and more. The data-driven chart, powered by Google Charts, offers valuable insights into the job market trends in the UK, providing a holistic overview of salary ranges and skill demand. Each slice represents a distinct role, with its size corresponding to the relevance of that role in the industry. The chart's transparent background and 3D effect make it visually appealing and engaging, catching the attention of professionals looking to discover up-and-coming opportunities in the ever-evolving world of modern ad technologies. Incorporate this dynamic chart into your web page or application to provide users with a captivating, interactive, and informative visualization of the latest job market trends in modern ad technologies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MODERN AD TECHNOLOGIES

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London School of International Business (LSIB)

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05 May 2025

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