Certificate in Shorts & Engagement: Performance Marketing

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The Certificate in Shorts & Engagement: Performance Marketing is a comprehensive course designed to meet the growing industry demand for experts in short-form content and performance marketing. This program equips learners with essential skills to create engaging, results-driven marketing campaigns that convert.

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About this course

With a focus on the latest trends in social media and digital marketing, learners will master the art of crafting compelling short-form content and optimizing it for maximum reach and engagement. The course covers a range of topics, including video production, social media strategy, performance analytics, and campaign optimization. By the end of the program, learners will have a deep understanding of how to create and execute successful performance marketing campaigns that drive real business results. This course is ideal for marketing professionals, content creators, social media managers, and anyone looking to advance their career in the fast-paced world of digital marketing.

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Course Details


Unit 1: Introduction to Performance Marketing

Unit 2: Setting Up and Optimizing Short-Form Advertising Campaigns

Unit 3: Understanding Engagement Metrics and KPIs in Performance Marketing

Unit 4: Crafting Compelling Copy and Visuals for Short-Form Advertising

Unit 5: Leveraging Data and Analytics for Performance Marketing Success

Unit 6: Targeting and Retargeting Strategies for Short-Form Advertising

Unit 7: A/B Testing and Experimentation in Performance Marketing

Unit 8: Emerging Trends and Best Practices in Short-Form Advertising

Unit 9: Case Studies in Successful Performance Marketing Campaigns

Unit 10: Ethics and Compliance in Performance Marketing

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN SHORTS & ENGAGEMENT: PERFORMANCE MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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