Certificate in Ad Campaign Tracking: Core Concepts

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The Certificate in Ad Campaign Tracking: Core Concepts is a comprehensive course designed to enhance your digital marketing skills. This program focuses on the crucial aspect of ad campaign tracking, providing you with the knowledge to measure and optimize advertising performance.

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About this course

With the ever-increasing demand for data-driven marketing, this course is essential for anyone seeking career advancement in the industry. The course covers essential tools and techniques such as Google Analytics, UTM parameters, and conversion tracking. Learners will gain hands-on experience in setting up and managing ad campaigns, interpreting campaign data, and making data-driven decisions. These skills are highly sought after by employers, making this course a valuable investment in your career. Upon completion, learners will be equipped with the skills to effectively track and optimize ad campaigns, leading to improved marketing ROI and career growth. Stand out in the competitive digital marketing landscape with the Certificate in Ad Campaign Tracking: Core Concepts.

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Course Details


• Ad Campaign Tracking
• Understanding Key Performance Indicators (KPIs)
• Implementing UTM Parameters for Ad Campaigns
• Google Analytics for Ad Campaign Tracking
• Conversion Tracking Basics
• Setting Up Goals in Google Analytics
• Analyzing Ad Campaign Performance Data
• Optimizing Ad Campaigns with Tracking Data
• Cross-Device Tracking and Multi-Channel Funnels
• Introduction to Tag Management Systems

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN AD CAMPAIGN TRACKING: CORE CONCEPTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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