Executive Development Programme in Ad Performance Marketing
-- viewing nowThe Executive Development Programme in Ad Performance Marketing is a certificate course designed to empower professionals with the latest skills in digital advertising. In an era where businesses are increasingly moving online, the demand for experts who can drive ad performance is at an all-time high.
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Course Details
• Ad Performance Foundation: Understanding Key Metrics and KPIs
• Search Engine Marketing (SEM): Platforms, Strategies, and Best Practices
• Social Media Advertising: Organic vs. Paid, Targeting, and Engagement
• Display Advertising: Programmatic, Retargeting, and Rich Media
• Video Advertising: YouTube, Connected TV, and OTT Strategies
• Mobile Advertising: In-App, Mobile Web, and Attribution Modeling
• Cross-Channel Attribution: Multi-Touch, Fractional, and Linear Models
• Data-Driven Decision Making: Leveraging Insights for Optimization
• Ad Creative & Copywriting: Crafting Compelling Messaging for Maximum Impact
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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