Executive Development Programme in Ad Performance Marketing
-- ViewingNowThe Executive Development Programme in Ad Performance Marketing is a certificate course designed to empower professionals with the latest skills in digital advertising. In an era where businesses are increasingly moving online, the demand for experts who can drive ad performance is at an all-time high.
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โข Ad Performance Foundation: Understanding Key Metrics and KPIs
โข Search Engine Marketing (SEM): Platforms, Strategies, and Best Practices
โข Social Media Advertising: Organic vs. Paid, Targeting, and Engagement
โข Display Advertising: Programmatic, Retargeting, and Rich Media
โข Video Advertising: YouTube, Connected TV, and OTT Strategies
โข Mobile Advertising: In-App, Mobile Web, and Attribution Modeling
โข Cross-Channel Attribution: Multi-Touch, Fractional, and Linear Models
โข Data-Driven Decision Making: Leveraging Insights for Optimization
โข Ad Creative & Copywriting: Crafting Compelling Messaging for Maximum Impact
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