Executive Development Programme in PR & Visual Storytelling for Leaders
-- viewing nowThe Executive Development Programme in PR & Visual Storytelling for Leaders is a certificate course designed to meet the growing industry demand for strategic communication and storytelling skills. This programme emphasizes the importance of visual storytelling and public relations in today's fast-paced, digital-centric business environment.
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Course Details
• Executive Communications Strategy in PR & Visual Storytelling: Developing a strong communication strategy is essential for leaders to effectively convey their messages and vision to stakeholders. This unit will cover the development of a comprehensive communications plan, incorporating PR and visual storytelling techniques.
• Visual Storytelling Techniques: This unit will delve into the art of visual storytelling, including the use of data visualizations, infographics, and multimedia content to effectively communicate complex ideas and messages.
• Media Relations and Crisis Management: Leaders must be able to effectively engage with the media and manage crises as they arise. This unit will cover best practices for media relations and crisis management, including message development, press releases, and media training.
• Leadership Branding and Personal PR: A strong personal brand is essential for leaders to establish credibility and authority. This unit will cover strategies for building and maintaining a strong leadership brand, including personal PR, social media presence, and thought leadership.
• Internal Communications and Employee Engagement: Effective internal communications are critical for building employee engagement and fostering a positive company culture. This unit will cover best practices for internal communications, including employee engagement strategies, town hall meetings, and internal social media platforms.
• Stakeholder Management and Relationship Building: Leaders must be able to effectively manage relationships with various stakeholders, including investors, customers, and partners. This unit will cover strategies for stakeholder management and relationship building, including stakeholder mapping, communication planning, and relationship-building activities.
• Digital PR and Social Media Management: In today's digital age, leaders must be able to effectively engage on social media and other digital platforms. This unit will cover best practices for digital PR and social media management, including content strategy, community management, and influencer outreach.
• Data-Driven PR and Measurement: Data-driven PR allows leaders to make informed decisions about their communications strategies. This unit will cover best practices for data-driven PR and measurement, including metrics selection, data analysis, and reporting.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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