Executive Development Programme in PR & Visual Storytelling for Leaders
-- ViewingNowThe Executive Development Programme in PR & Visual Storytelling for Leaders is a certificate course designed to meet the growing industry demand for strategic communication and storytelling skills. This programme emphasizes the importance of visual storytelling and public relations in today's fast-paced, digital-centric business environment.
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À propos de ce cours
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Détails du cours
• Executive Communications Strategy in PR & Visual Storytelling: Developing a strong communication strategy is essential for leaders to effectively convey their messages and vision to stakeholders. This unit will cover the development of a comprehensive communications plan, incorporating PR and visual storytelling techniques.
• Visual Storytelling Techniques: This unit will delve into the art of visual storytelling, including the use of data visualizations, infographics, and multimedia content to effectively communicate complex ideas and messages.
• Media Relations and Crisis Management: Leaders must be able to effectively engage with the media and manage crises as they arise. This unit will cover best practices for media relations and crisis management, including message development, press releases, and media training.
• Leadership Branding and Personal PR: A strong personal brand is essential for leaders to establish credibility and authority. This unit will cover strategies for building and maintaining a strong leadership brand, including personal PR, social media presence, and thought leadership.
• Internal Communications and Employee Engagement: Effective internal communications are critical for building employee engagement and fostering a positive company culture. This unit will cover best practices for internal communications, including employee engagement strategies, town hall meetings, and internal social media platforms.
• Stakeholder Management and Relationship Building: Leaders must be able to effectively manage relationships with various stakeholders, including investors, customers, and partners. This unit will cover strategies for stakeholder management and relationship building, including stakeholder mapping, communication planning, and relationship-building activities.
• Digital PR and Social Media Management: In today's digital age, leaders must be able to effectively engage on social media and other digital platforms. This unit will cover best practices for digital PR and social media management, including content strategy, community management, and influencer outreach.
• Data-Driven PR and Measurement: Data-driven PR allows leaders to make informed decisions about their communications strategies. This unit will cover best practices for data-driven PR and measurement, including metrics selection, data analysis, and reporting.
Parcours professionnel
Exigences d'admission
- Compréhension de base de la matière
- Maîtrise de la langue anglaise
- Accès à l'ordinateur et à Internet
- Compétences informatiques de base
- Dévouement pour terminer le cours
Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.
Statut du cours
Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :
- Non accrédité par un organisme reconnu
- Non réglementé par une institution autorisée
- Complémentaire aux qualifications formelles
Vous recevrez un certificat de réussite en terminant avec succès le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipée du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison régulière du certificat
- Inscription ouverte - commencez quand vous voulez
- Accès complet au cours
- Certificat numérique
- Supports de cours
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