Professional Certificate in Series S: Building a Customer-Centric Business
-- viewing nowThe Professional Certificate in Series S: Building a Customer-Centric Business course is crucial in today's business landscape, where customer satisfaction and loyalty are paramount for success. This course addresses the industry's need for professionals who can create customer-centric strategies and cultures within their organizations.
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Course Details
• Understanding Customers: This unit will cover the importance of knowing your customers, their needs, and pain points. It will also discuss the different customer segments and how to identify them.
• Customer-Centric Culture: Here, we will delve into creating a customer-centric culture within the organization. This includes aligning the company's mission, vision, and values with customer needs.
• Customer Experience (CX) Design: This unit will focus on designing a seamless and delightful customer experience. It will cover topics such as journey mapping, prototyping, and testing.
• Customer Feedback and Insights: Understanding how to gather, analyze, and act upon customer feedback is crucial in building a customer-centric business. This unit will cover various feedback channels and tools for data analysis.
• Customer Service and Support: Providing excellent customer service and support is a key component of a customer-centric business. This unit will discuss various service and support strategies, including self-service, social media support, and proactive support.
• Metrics and KPIs: This unit will cover the essential metrics and KPIs for measuring customer-centricity, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES).
• Continuous Improvement: Building a customer-centric business is an ongoing process. This unit will cover the importance of continuous improvement, including regular feedback loops, data analysis, and experimentation.
• Change Management: Implementing a customer-centric culture requires change management. This unit will cover various change management strategies and best practices.
• Scaling Customer-Centricity: Finally, this unit will cover how to scale customer-centricity as the business grows. It will discuss topics such as organizational structure, communication, and leadership.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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