Global Certificate in Web Marketing & Customer Insights

Name: Global Certificate in Web Marketing & Customer Insights
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The Global Certificate in Web Marketing & Customer Insights is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. This certificate program emphasizes understanding customer behavior, data analysis, and web marketing strategies to drive business growth.

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About this course

With the increasing demand for digital marketing professionals, this course offers learners the opportunity to gain a competitive edge by mastering in-demand skills such as SEO, SEM, social media marketing, and web analytics. Learners will also develop the ability to analyze customer insights and use data-driven decision-making to optimize marketing campaigns. By completing this course, learners will have a solid understanding of web marketing principles and customer insights, making them highly valuable to employers in various industries. This program is an excellent investment for those looking to advance their careers in digital marketing or for businesses looking to upskill their marketing teams.

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Course Details

• Web Analytics Fundamentals: Understanding web analytics, metrics, and KPIs; setting up and using Google Analytics, Tag Manager, and Data Studio.
• Customer Segmentation & Profiling: Identifying and analyzing target audiences, creating customer personas, and segmenting markets.
• Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, and technical SEO best practices.
• Pay-Per-Click (PPC) Advertising: Setting up and managing PPC campaigns, ad copywriting, and bid management.
• Social Media Marketing: Platform selection, content strategy, and community management for social media.
• Email Marketing: Building and managing email lists, creating email campaigns, and optimizing for deliverability and engagement.
• Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, and increasing website conversions.
• Web Marketing Analytics & Reporting: Analyzing and interpreting web marketing data, creating dashboards, and presenting insights.
• Customer Value Optimization: Identifying and targeting high-value customers, increasing customer lifetime value, and reducing churn.

Career Path

The **Global Certificate in Web Marketing & Customer Insights** is a sought-after credential for professionals aiming to boost their career in web marketing and customer insights. This section showcases a 3D pie chart with relevant statistics on job market trends, salary ranges, and skill demand in the UK. Our 3D pie chart highlights the following roles contributing to this dynamic field: 1. **Web Developer**: With a 35% share, web developers play a pivotal role in crafting visually appealing and functional websites. 2. **Digital Marketing Specialist**: Holding 30% of the share, these professionals excel in creating data-driven marketing strategies for maximum online reach. 3. **SEO Specialist**: Accounting for 20% of the share, SEO specialists optimise websites and content for higher search engine rankings. 4. **Content Marketer**: With a 10% share, content marketers create engaging and shareable content to attract and retain customers. 5. **Data Analyst**: Holding a 5% share, data analysts interpret complex data to inform business decisions. This engaging and informative 3D chart, built using Google Charts, offers a transparent background and responsive design. It adapts seamlessly to all screen sizes, ensuring an optimal viewing experience for users.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

GLOBAL CERTIFICATE IN WEB MARKETING & CUSTOMER INSIGHTS

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.