Global Certificate in Web Marketing & Customer Insights
-- ViewingNowThe Global Certificate in Web Marketing & Customer Insights is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. This certificate program emphasizes understanding customer behavior, data analysis, and web marketing strategies to drive business growth.
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โข Web Analytics Fundamentals: Understanding web analytics, metrics, and KPIs; setting up and using Google Analytics, Tag Manager, and Data Studio.
โข Customer Segmentation & Profiling: Identifying and analyzing target audiences, creating customer personas, and segmenting markets.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, and technical SEO best practices.
โข Pay-Per-Click (PPC) Advertising: Setting up and managing PPC campaigns, ad copywriting, and bid management.
โข Social Media Marketing: Platform selection, content strategy, and community management for social media.
โข Email Marketing: Building and managing email lists, creating email campaigns, and optimizing for deliverability and engagement.
โข Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, and increasing website conversions.
โข Web Marketing Analytics & Reporting: Analyzing and interpreting web marketing data, creating dashboards, and presenting insights.
โข Customer Value Optimization: Identifying and targeting high-value customers, increasing customer lifetime value, and reducing churn.
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