Masterclass Certificate in Online Advertising & PPC

-- viewing now

The Masterclass Certificate in Online Advertising & PPC is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This course focuses on online advertising and pay-per-click (PPC) strategies, which are critical components of any digital marketing plan.

4.5
Based on 6,028 reviews

7,618+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital age, businesses are increasingly investing in online advertising to reach their target audience and drive sales. As a result, there is a high demand for professionals with expertise in online advertising and PPC. This course equips learners with the necessary skills to create and manage effective online advertising campaigns that deliver results. The course covers various topics, including PPC campaign setup, keyword research, ad copywriting, landing page optimization, and campaign analysis. Learners will also gain hands-on experience with popular PPC platforms such as Google Ads and Facebook Ads. By completing this course, learners will have a solid understanding of online advertising and PPC strategies, making them highly valuable to employers. This course is an excellent opportunity for anyone looking to advance their career in digital marketing or start a career in this exciting and dynamic field.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Unit 1: Introduction to Online Advertising & PPC
• Unit 2: Understanding Key PPC Metrics
• Unit 3: Keyword Research & Selection for PPC Campaigns
• Unit 4: Crafting Compelling Ad Copy & Calls-to-Action
• Unit 5: Effective Landing Page Design & Optimization
• Unit 6: Introduction to Google Ads & Campaign Setup
• Unit 7: Advanced Targeting Strategies for PPC Campaigns
• Unit 8: Leveraging Ad Extensions for Improved Performance
• Unit 9: PPC Automation & Scripts
• Unit 10: Analyzing & Optimizing PPC Campaign Performance

Career Path

In the UK, the demand for online advertising and pay-per-click (PPC) professionals continues to rise. This section highlights the job market trends, salary ranges, and skill demand using a 3D pie chart. The chart displays four primary roles in the online advertising and PPC sector to offer a clear understanding of the industry landscape. - **PPC Specialist**: With a 45% share, PPC specialists are in high demand. They manage and optimise PPC campaigns to increase ROI and improve online visibility for businesses. - **Online Advertising Manager**: Representing 30% of the market, these professionals plan, coordinate, and execute advertising strategies across various online platforms. - **Digital Marketing Analyst**: Making up 20% of the sector, digital marketing analysts monitor, analyse, and report on the effectiveness of online advertising campaigns using various analytical tools. - **SEM Consultant**: The smallest segment, with a 5% share, SEM consultants provide expert advice to businesses on search engine marketing strategies, including PPC campaign management. The 3D pie chart, featuring a transparent background and adjusting to various screen sizes, showcases the distribution of job roles within the UK's online advertising and PPC industry. As a professional career path and data visualization expert, the HTML and JavaScript code has been provided to deliver the content in a conversational and straightforward manner.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN ONLINE ADVERTISING & PPC
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment