Masterclass Certificate in Online Advertising & PPC

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The Masterclass Certificate in Online Advertising & PPC is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This course focuses on online advertising and pay-per-click (PPC) strategies, which are critical components of any digital marketing plan.

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In today's digital age, businesses are increasingly investing in online advertising to reach their target audience and drive sales. As a result, there is a high demand for professionals with expertise in online advertising and PPC. This course equips learners with the necessary skills to create and manage effective online advertising campaigns that deliver results. The course covers various topics, including PPC campaign setup, keyword research, ad copywriting, landing page optimization, and campaign analysis. Learners will also gain hands-on experience with popular PPC platforms such as Google Ads and Facebook Ads. By completing this course, learners will have a solid understanding of online advertising and PPC strategies, making them highly valuable to employers. This course is an excellent opportunity for anyone looking to advance their career in digital marketing or start a career in this exciting and dynamic field.

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โ€ข Unit 1: Introduction to Online Advertising & PPC
โ€ข Unit 2: Understanding Key PPC Metrics
โ€ข Unit 3: Keyword Research & Selection for PPC Campaigns
โ€ข Unit 4: Crafting Compelling Ad Copy & Calls-to-Action
โ€ข Unit 5: Effective Landing Page Design & Optimization
โ€ข Unit 6: Introduction to Google Ads & Campaign Setup
โ€ข Unit 7: Advanced Targeting Strategies for PPC Campaigns
โ€ข Unit 8: Leveraging Ad Extensions for Improved Performance
โ€ข Unit 9: PPC Automation & Scripts
โ€ข Unit 10: Analyzing & Optimizing PPC Campaign Performance

่Œไธš้“่ทฏ

In the UK, the demand for online advertising and pay-per-click (PPC) professionals continues to rise. This section highlights the job market trends, salary ranges, and skill demand using a 3D pie chart. The chart displays four primary roles in the online advertising and PPC sector to offer a clear understanding of the industry landscape. - **PPC Specialist**: With a 45% share, PPC specialists are in high demand. They manage and optimise PPC campaigns to increase ROI and improve online visibility for businesses. - **Online Advertising Manager**: Representing 30% of the market, these professionals plan, coordinate, and execute advertising strategies across various online platforms. - **Digital Marketing Analyst**: Making up 20% of the sector, digital marketing analysts monitor, analyse, and report on the effectiveness of online advertising campaigns using various analytical tools. - **SEM Consultant**: The smallest segment, with a 5% share, SEM consultants provide expert advice to businesses on search engine marketing strategies, including PPC campaign management. The 3D pie chart, featuring a transparent background and adjusting to various screen sizes, showcases the distribution of job roles within the UK's online advertising and PPC industry. As a professional career path and data visualization expert, the HTML and JavaScript code has been provided to deliver the content in a conversational and straightforward manner.

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MASTERCLASS CERTIFICATE IN ONLINE ADVERTISING & PPC
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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