Certificate in Programmatic Display Advertising

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The Certificate in Programmatic Display Advertising is a comprehensive course designed to meet the growing industry demand for experts in automated digital advertising. This program equips learners with essential skills to plan, execute, and optimize data-driven display advertising campaigns across various digital platforms.

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About this course

By blending theory and practice, the course covers key topics such as real-time bidding, audience targeting, campaign management, and analytics. Learners will gain hands-on experience with industry-leading programmatic platforms and tools, enabling them to effectively reach, engage, and convert audiences. In today's digital-focused economy, programmatic display advertising has become a critical component of marketing strategies for businesses of all sizes. By completing this course, learners will be well-prepared to advance their careers in this high-growth field and make meaningful contributions to organizational success.

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Course Details

Unit 1: Introduction to Programmatic Display Advertising
Unit 2: Understanding Digital Advertising Ecosystems
Unit 3: Programmatic Display Advertising Fundamentals
Unit 4: Benefits and Challenges of Programmatic Advertising
Unit 5: Key Players in the Programmatic Landscape
Unit 6: Programmatic Advertising Formats and Channels
Unit 7: Data Management Platforms (DMPs) and Audience Targeting
Unit 8: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs)
Unit 9: Real-Time Bidding (RTB) and Automated Guaranteed Campaigns
Unit 10: Measuring Success in Programmatic Display Advertising

Career Path

This section presents a 3D pie chart that delves into the job market trends for the Certificate in Programmatic Display Advertising. The chart showcases the following roles: Media Planner, Campaign Manager, Data Analyst, Creative Director, and Ad Operations Specialist. The data displayed is based on the percentage distribution of these roles, providing a clear visual representation of their demand in the UK. As a professional career path and data visualization expert, I've ensured that the Google Charts library is loaded correctly and that the chart is responsive, adapting to all screen sizes using the width set to 100% and a height of 400px. Each slice's color corresponds to the respective role, with the percentages adding up to 100%. The background and chart area have been set to transparent, resulting in a clean and engaging visualization.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN PROGRAMMATIC DISPLAY ADVERTISING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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