Certificate in Programmatic Display Advertising

Name: Certificate in Programmatic Display Advertising
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The Certificate in Programmatic Display Advertising is a comprehensive course designed to meet the growing industry demand for experts in automated digital advertising. This program equips learners with essential skills to plan, execute, and optimize data-driven display advertising campaigns across various digital platforms.

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AboutThisCourse

By blending theory and practice, the course covers key topics such as real-time bidding, audience targeting, campaign management, and analytics. Learners will gain hands-on experience with industry-leading programmatic platforms and tools, enabling them to effectively reach, engage, and convert audiences. In today's digital-focused economy, programmatic display advertising has become a critical component of marketing strategies for businesses of all sizes. By completing this course, learners will be well-prepared to advance their careers in this high-growth field and make meaningful contributions to organizational success.

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CourseDetails

• Unit 1: Introduction to Programmatic Display Advertising
• Unit 2: Understanding Digital Advertising Ecosystems
• Unit 3: Programmatic Display Advertising Fundamentals
• Unit 4: Benefits and Challenges of Programmatic Advertising
• Unit 5: Key Players in the Programmatic Landscape
• Unit 6: Programmatic Advertising Formats and Channels
• Unit 7: Data Management Platforms (DMPs) and Audience Targeting
• Unit 8: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs)
• Unit 9: Real-Time Bidding (RTB) and Automated Guaranteed Campaigns
• Unit 10: Measuring Success in Programmatic Display Advertising

CareerPath

This section presents a 3D pie chart that delves into the job market trends for the Certificate in Programmatic Display Advertising. The chart showcases the following roles: Media Planner, Campaign Manager, Data Analyst, Creative Director, and Ad Operations Specialist. The data displayed is based on the percentage distribution of these roles, providing a clear visual representation of their demand in the UK. As a professional career path and data visualization expert, I've ensured that the Google Charts library is loaded correctly and that the chart is responsive, adapting to all screen sizes using the width set to 100% and a height of 400px. Each slice's color corresponds to the respective role, with the percentages adding up to 100%. The background and chart area have been set to transparent, resulting in a clean and engaging visualization.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PROGRAMMATIC DISPLAY ADVERTISING

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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