Executive Development Programme in Facebook Ads: Lead Magnet Science
-- viewing nowThe Executive Development Programme in Facebook Ads: Lead Magnet Science</strong} certificate course is a comprehensive program designed to enhance your digital marketing skills, with a focus on Facebook Ads. This course is crucial in today's tech-driven world, where businesses are increasingly leveraging social media for marketing.
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Course Details
• Facebook Ads Basics: Understanding Facebook Ads Manager, ad objectives, targeting options, and ad formats.
• Lead Magnet Creation: Identifying target audience, creating valuable lead magnets, and optimizing landing pages for conversions.
• Facebook Pixel Setup: Installing and managing Facebook Pixel, tracking conversions, and optimizing ads for leads.
• Custom Audiences and Lookalike Audiences: Building custom audiences from website traffic, customer lists, and engagement on Facebook, and creating lookalike audiences for scaling.
• Ad Campaign Structure: Organizing campaigns, ad sets, and ads for optimal results, and understanding Facebook's ad delivery system.
• Copywriting for Facebook Ads: Writing compelling ad copy, headlines, and call-to-actions for lead generation.
• Visual Content for Facebook Ads: Creating eye-catching images, videos, and carousels for lead magnet promotion.
• A/B Testing and Optimization: Setting up and analyzing A/B tests, and continuously optimizing ad campaigns for leads.
• Reporting and Analysis: Interpreting Facebook Ads data, understanding key metrics, and making data-driven decisions for lead magnet science.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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