Executive Development Programme in Facebook Ads: Lead Magnet Science
-- ViewingNowThe Executive Development Programme in Facebook Ads: Lead Magnet Science</strong} certificate course is a comprehensive program designed to enhance your digital marketing skills, with a focus on Facebook Ads. This course is crucial in today's tech-driven world, where businesses are increasingly leveraging social media for marketing.
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โข Facebook Ads Basics: Understanding Facebook Ads Manager, ad objectives, targeting options, and ad formats.
โข Lead Magnet Creation: Identifying target audience, creating valuable lead magnets, and optimizing landing pages for conversions.
โข Facebook Pixel Setup: Installing and managing Facebook Pixel, tracking conversions, and optimizing ads for leads.
โข Custom Audiences and Lookalike Audiences: Building custom audiences from website traffic, customer lists, and engagement on Facebook, and creating lookalike audiences for scaling.
โข Ad Campaign Structure: Organizing campaigns, ad sets, and ads for optimal results, and understanding Facebook's ad delivery system.
โข Copywriting for Facebook Ads: Writing compelling ad copy, headlines, and call-to-actions for lead generation.
โข Visual Content for Facebook Ads: Creating eye-catching images, videos, and carousels for lead magnet promotion.
โข A/B Testing and Optimization: Setting up and analyzing A/B tests, and continuously optimizing ad campaigns for leads.
โข Reporting and Analysis: Interpreting Facebook Ads data, understanding key metrics, and making data-driven decisions for lead magnet science.
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