Global Certificate in Programmatic Media Planning
-- viewing nowThe Global Certificate in Programmatic Media Planning course is a comprehensive program designed to equip learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This course focuses on programmatic media planning, a data-driven approach to purchasing and optimizing digital advertising inventory.
6,532+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to Programmatic Media Planning
• Unit 2: Understanding Programmatic Ecosystem
• Unit 3: Programmatic Buying & Real-Time Bidding (RTB)
• Unit 4: Data Management Platforms (DMPs) and Audience Targeting
• Unit 5: Demand Side Platforms (DSPs) and Campaign Management
• Unit 6: Supply Side Platforms (SSPs) and Inventory Management
• Unit 7: Ad Exchanges, Ad Networks, and Ad Operations
• Unit 8: Performance Metrics, Analysis and Optimization
• Unit 9: Programmatic Creative & Dynamic Content Optimization
• Unit 10: Fraud Prevention, Brand Safety, and Compliance
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate