Global Certificate in Programmatic Media Planning

Name: Global Certificate in Programmatic Media Planning
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The Global Certificate in Programmatic Media Planning course is a comprehensive program designed to equip learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This course focuses on programmatic media planning, a data-driven approach to purchasing and optimizing digital advertising inventory.

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AboutThisCourse

In this course, learners will gain a deep understanding of programmatic advertising technology, audience targeting strategies, and campaign optimization techniques. They will also learn how to use industry-standard tools to plan, execute, and measure programmatic media campaigns effectively. With the increasing demand for programmatic media planning skills, this course offers learners a unique opportunity to advance their careers in digital advertising. By completing this course, learners will be able to demonstrate their expertise in programmatic advertising, making them more attractive to potential employers and increasing their earning potential. Overall, the Global Certificate in Programmatic Media Planning course is an essential program for anyone looking to build a successful career in digital advertising. It provides learners with the practical skills and knowledge needed to excel in this exciting and dynamic field.

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CourseDetails

• Unit 1: Introduction to Programmatic Media Planning
• Unit 2: Understanding Programmatic Ecosystem
• Unit 3: Programmatic Buying & Real-Time Bidding (RTB)
• Unit 4: Data Management Platforms (DMPs) and Audience Targeting
• Unit 5: Demand Side Platforms (DSPs) and Campaign Management
• Unit 6: Supply Side Platforms (SSPs) and Inventory Management
• Unit 7: Ad Exchanges, Ad Networks, and Ad Operations
• Unit 8: Performance Metrics, Analysis and Optimization
• Unit 9: Programmatic Creative & Dynamic Content Optimization
• Unit 10: Fraud Prevention, Brand Safety, and Compliance

CareerPath

The **Global Certificate in Programmatic Media Planning** job market is booming, with various roles in demand. The 3D pie chart above displays the latest trends in this dynamic industry. 1. **Digital Media Specialist**: With 35% of the market share, these professionals focus on creating, implementing, and managing digital marketing strategies, including programmatic ad campaigns. 2. **Programmatic Campaign Manager**: Holding 25% of the market, these experts manage and optimize automated ad buying campaigns across various platforms and channels. 3. **Data Analyst**: Claiming 20% of the market, these professionals analyze, interpret, and visualize data to derive valuable insights for programmatic media planning. 4. **SEO Specialist**: Accounting for 10% of the market, SEO specialists optimize websites for search engines, driving organic traffic and enhancing online visibility. 5. **Social Media Manager**: Also representing 10% of the market, these professionals develop and execute social media strategies to build brand awareness and engage with the target audience. With a **Global Certificate in Programmatic Media Planning**, job seekers can tap into these roles and enjoy competitive salary ranges and skill demand in the UK and beyond.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PROGRAMMATIC MEDIA PLANNING

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London School of International Business (LSIB)

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05 May 2025

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