Executive Development Programme in Mobile Ad Targeting Strategies for Success
-- viendo ahoraThe Executive Development Programme in Mobile Ad Targeting Strategies for Success certificate course is a comprehensive training program designed to meet the growing industry demand for experts in mobile ad targeting. This course emphasizes the importance of mobile ad targeting in today's digital landscape, where businesses strive to reach their target audiences effectively and efficiently.
4.829+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin período de espera
Detalles del Curso
• Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the differences between various mobile ad formats and the importance of user data in campaign optimization. • User Data Collection and Analysis: The role of user data in mobile ad targeting, including first-party data, third-party data, and data management platforms (DMPs). Techniques for collecting, analyzing, and activating user data for ad targeting. • Audience Segmentation and Personas: Developing audience segments and personas for mobile ad targeting, including demographic, psychographic, and behavioral data. Strategies for creating and activating audience segments in mobile ad campaigns. • Location-Based Targeting: Understanding the opportunities and challenges of location-based mobile ad targeting, including geofencing, beacon technology, and IP targeting. Best practices for implementing location-based targeting in mobile ad campaigns. • Cross-Device Targeting: The role of cross-device targeting in mobile ad campaigns, including strategies for targeting users across multiple devices and channels. Techniques for measuring and optimizing cross-device performance. • Programmatic Ad Buying: Understanding the basics of programmatic ad buying, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed. Best practices for implementing programmatic ad buying in mobile ad campaigns. • Mobile Ad Fraud and Viewability: The challenges of mobile ad fraud and viewability, including bot traffic, ad stacking, and impression fraud. Techniques for detecting and preventing mobile ad fraud, and strategies for improving ad viewability. • Mobile Ad Attribution and Analytics: The role of ad attribution and analytics in mobile ad campaigns, including last-click attribution, multi-touch attribution, and attribution modeling. Techniques for measuring and optimizing mobile ad campaign performance.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
Por qué la gente nos elige para su carrera
Cargando reseñas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
Obtener un certificado de carrera
