Executive Development Programme in Mobile Ad Targeting Strategies for Success
-- ViewingNowThe Executive Development Programme in Mobile Ad Targeting Strategies for Success certificate course is a comprehensive training program designed to meet the growing industry demand for experts in mobile ad targeting. This course emphasizes the importance of mobile ad targeting in today's digital landscape, where businesses strive to reach their target audiences effectively and efficiently.
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โข Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the differences between various mobile ad formats and the importance of user data in campaign optimization. โข User Data Collection and Analysis: The role of user data in mobile ad targeting, including first-party data, third-party data, and data management platforms (DMPs). Techniques for collecting, analyzing, and activating user data for ad targeting. โข Audience Segmentation and Personas: Developing audience segments and personas for mobile ad targeting, including demographic, psychographic, and behavioral data. Strategies for creating and activating audience segments in mobile ad campaigns. โข Location-Based Targeting: Understanding the opportunities and challenges of location-based mobile ad targeting, including geofencing, beacon technology, and IP targeting. Best practices for implementing location-based targeting in mobile ad campaigns. โข Cross-Device Targeting: The role of cross-device targeting in mobile ad campaigns, including strategies for targeting users across multiple devices and channels. Techniques for measuring and optimizing cross-device performance. โข Programmatic Ad Buying: Understanding the basics of programmatic ad buying, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed. Best practices for implementing programmatic ad buying in mobile ad campaigns. โข Mobile Ad Fraud and Viewability: The challenges of mobile ad fraud and viewability, including bot traffic, ad stacking, and impression fraud. Techniques for detecting and preventing mobile ad fraud, and strategies for improving ad viewability. โข Mobile Ad Attribution and Analytics: The role of ad attribution and analytics in mobile ad campaigns, including last-click attribution, multi-touch attribution, and attribution modeling. Techniques for measuring and optimizing mobile ad campaign performance.
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