Executive Development Programme Ad Fraud: Data-Driven Leadership

-- viendo ahora

The Executive Development Programme in Ad Fraud: Data-Driven Leadership is a certificate course designed to equip professionals with the skills to combat ad fraud and lead data-driven marketing strategies. This program is crucial in an industry where ad fraud costs are projected to reach $50 billion by 2025.

4,0
Based on 3.110 reviews

3.171+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

Acerca de este curso

Learners will gain an in-depth understanding of ad fraud detection, prevention, and data analysis, enabling them to protect their organization's ad spend and optimize campaign performance. This course is essential for marketing, advertising, and analytics professionals seeking career advancement in a data-driven world. By mastering the principles of ad fraud detection and data analysis, learners will enhance their credibility, boost their organization's ROI, and position themselves as data-driven leaders in their field. With a focus on practical application, this program provides learners with hands-on experience and access to industry-leading tools and techniques. By the end of the course, learners will have a comprehensive understanding of ad fraud and be equipped with the skills to lead successful data-driven marketing campaigns.

HundredPercentOnline

LearnFromAnywhere

ShareableCertificate

AddToLinkedIn

TwoMonthsToComplete

AtTwoThreeHoursAWeek

StartAnytime

Sin período de espera

Detalles del Curso

• Unit 1: Introduction to Ad Fraud - Understanding ad fraud, its impact on digital advertising, and the importance of data-driven leadership in combating it. • Unit 2: Types of Ad Fraud - Exploring various ad fraud techniques such as bot traffic, click fraud, impression fraud, and domain spoofing. • Unit 3: Data Collection and Analysis - Learning methods for collecting and analyzing data to detect ad fraud, including data sources, data cleaning, and data visualization. • Unit 4: Machine Learning for Ad Fraud Detection - Introducing machine learning techniques for identifying and preventing ad fraud, such as anomaly detection, supervised and unsupervised learning, and deep learning. • Unit 5: Fraud Detection Tools and Platforms - Reviewing existing ad fraud detection tools and platforms, their features, and limitations. • Unit 6: Ad Operations and Compliance - Discussing the role of ad operations in preventing ad fraud, including ad verification, brand safety, and inventory quality. • Unit 7: Ad Fraud Impact on Marketing Metrics - Evaluating the impact of ad fraud on marketing metrics such as return on investment (ROI), cost per click (CPC), and cost per impression (CPM). • Unit 8: Collaboration and Communication - Encouraging collaboration and communication between stakeholders, such as publishers, advertisers, and ad networks, for combating ad fraud. • Unit 9: Legal and Regulatory Compliance - Exploring legal and regulatory issues related to ad fraud, including regulations, industry guidelines, and penalties for non-compliance. • Unit 10: Continuous Improvement and Best Practices - Developing a culture of continuous improvement and adherence to best practices in ad fraud detection and prevention.

Trayectoria Profesional

The above code features a 3D pie chart powered by Google Charts, visually representing the trending job market roles in the UK for professionals engaged in the Executive Development Programme focused on Ad Fraud and Data-Driven Leadership. The chart, rendered with a transparent background and no added background color, showcases essential skills in demand and provides a clear understanding of the career opportunities available in the industry. The displayed data highlights six primary roles: Digital Marketing Manager, Data Analyst, Business Intelligence Manager, Anti-Fraud Specialist, Cybersecurity Analyst, and Machine Learning Engineer. Professionals and organizations can benefit from this data-driven visualization, allowing them to make informed decisions when pursuing or hiring talent for specific positions. This 3D pie chart, integrated seamlessly into any web page, offers a responsive design, adapting to various screen sizes effortlessly. With the chart's width set to 100%, users can enjoy an optimal viewing experience regardless of the device they use.

Requisitos de Entrada

  • Comprensión básica de la materia
  • Competencia en idioma inglés
  • Acceso a computadora e internet
  • Habilidades básicas de computadora
  • Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

  • No acreditado por un organismo reconocido
  • No regulado por una institución autorizada
  • Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

Por qué la gente nos elige para su carrera

Cargando reseñas...

Preguntas Frecuentes

¿Qué hace que este curso sea único en comparación con otros?

▼

¿Cuánto tiempo toma completar el curso?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

¿Cuándo puedo comenzar el curso?

▼

¿Cuál es el formato del curso y el enfoque de aprendizaje?

▼

Tarifa del curso

MÁS POPULAR
Vía Rápida: GBP £140
Completa en 1 mes
Ruta de Aprendizaje Acelerada
  • 3-4 horas por semana
  • Entrega temprana del certificado
  • Inscripción abierta - comienza cuando quieras
Start Now
Modo Estándar: GBP £90
Completa en 2 meses
Ritmo de Aprendizaje Flexible
  • 2-3 horas por semana
  • Entrega regular del certificado
  • Inscripción abierta - comienza cuando quieras
Start Now
Lo que está incluido en ambos planes:
  • Acceso completo al curso
  • Certificado digital
  • Materiales del curso
Precio Todo Incluido • Sin tarifas ocultas o costos adicionales

Obtener información del curso

Te enviaremos información detallada del curso

Pagar como empresa

Solicita una factura para que tu empresa pague este curso.

Pagar por Factura

Obtener un certificado de carrera

Fondo del Certificado de Muestra
EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD: DATA-DRIVEN LEADERSHIP
se otorga a
Nombre del Aprendiz
quien ha completado un programa en
London School of International Business (LSIB)
Otorgado el
05 May 2025
ID de Blockchain: s-1-a-2-m-3-p-4-l-5-e
Agrega esta credencial a tu perfil de LinkedIn, currículum o CV. Compártela en redes sociales y en tu revisión de desempeño.
SSB Logo

4.8
Nueva Inscripción
→ Ver Curso