Executive Development Programme Ad Fraud: Data-Driven Leadership

-- ViewingNow

The Executive Development Programme in Ad Fraud: Data-Driven Leadership is a certificate course designed to equip professionals with the skills to combat ad fraud and lead data-driven marketing strategies. This program is crucial in an industry where ad fraud costs are projected to reach $50 billion by 2025.

4.0
Based on 3,110 reviews

3,171+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

이 과정에 대해

Learners will gain an in-depth understanding of ad fraud detection, prevention, and data analysis, enabling them to protect their organization's ad spend and optimize campaign performance. This course is essential for marketing, advertising, and analytics professionals seeking career advancement in a data-driven world. By mastering the principles of ad fraud detection and data analysis, learners will enhance their credibility, boost their organization's ROI, and position themselves as data-driven leaders in their field. With a focus on practical application, this program provides learners with hands-on experience and access to industry-leading tools and techniques. By the end of the course, learners will have a comprehensive understanding of ad fraud and be equipped with the skills to lead successful data-driven marketing campaigns.

100% 온라인

어디서든 학습

공유 가능한 인증서

LinkedIn 프로필에 추가

완료까지 2개월

주 2-3시간

언제든 시작

대기 기간 없음

과정 세부사항

• Unit 1: Introduction to Ad Fraud - Understanding ad fraud, its impact on digital advertising, and the importance of data-driven leadership in combating it. • Unit 2: Types of Ad Fraud - Exploring various ad fraud techniques such as bot traffic, click fraud, impression fraud, and domain spoofing. • Unit 3: Data Collection and Analysis - Learning methods for collecting and analyzing data to detect ad fraud, including data sources, data cleaning, and data visualization. • Unit 4: Machine Learning for Ad Fraud Detection - Introducing machine learning techniques for identifying and preventing ad fraud, such as anomaly detection, supervised and unsupervised learning, and deep learning. • Unit 5: Fraud Detection Tools and Platforms - Reviewing existing ad fraud detection tools and platforms, their features, and limitations. • Unit 6: Ad Operations and Compliance - Discussing the role of ad operations in preventing ad fraud, including ad verification, brand safety, and inventory quality. • Unit 7: Ad Fraud Impact on Marketing Metrics - Evaluating the impact of ad fraud on marketing metrics such as return on investment (ROI), cost per click (CPC), and cost per impression (CPM). • Unit 8: Collaboration and Communication - Encouraging collaboration and communication between stakeholders, such as publishers, advertisers, and ad networks, for combating ad fraud. • Unit 9: Legal and Regulatory Compliance - Exploring legal and regulatory issues related to ad fraud, including regulations, industry guidelines, and penalties for non-compliance. • Unit 10: Continuous Improvement and Best Practices - Developing a culture of continuous improvement and adherence to best practices in ad fraud detection and prevention.

경력 경로

The above code features a 3D pie chart powered by Google Charts, visually representing the trending job market roles in the UK for professionals engaged in the Executive Development Programme focused on Ad Fraud and Data-Driven Leadership. The chart, rendered with a transparent background and no added background color, showcases essential skills in demand and provides a clear understanding of the career opportunities available in the industry. The displayed data highlights six primary roles: Digital Marketing Manager, Data Analyst, Business Intelligence Manager, Anti-Fraud Specialist, Cybersecurity Analyst, and Machine Learning Engineer. Professionals and organizations can benefit from this data-driven visualization, allowing them to make informed decisions when pursuing or hiring talent for specific positions. This 3D pie chart, integrated seamlessly into any web page, offers a responsive design, adapting to various screen sizes effortlessly. With the chart's width set to 100%, users can enjoy an optimal viewing experience regardless of the device they use.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

사전 공식 자격이 필요하지 않습니다. 접근성을 위해 설계된 과정.

과정 상태

이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:

  • 인정받은 기관에 의해 인증되지 않음
  • 권한이 있는 기관에 의해 규제되지 않음
  • 공식 자격에 보완적

과정을 성공적으로 완료하면 수료 인증서를 받게 됩니다.

왜 사람들이 경력을 위해 우리를 선택하는가

리뷰 로딩 중...

자주 묻는 질문

이 과정을 다른 과정과 구별하는 것은 무엇인가요?

▼

과정을 완료하는 데 얼마나 걸리나요?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

언제 코스를 시작할 수 있나요?

▼

코스 형식과 학습 접근 방식은 무엇인가요?

▼

코스 수강료

가장 인기
뚠뼸 경로: GBP £140
1개월 내 완료
가속 학습 경로
  • 죟 3-4시간
  • 쥰기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
표준 모드: GBP £90
2개월 내 완료
유연한 학습 속도
  • 죟 2-3시간
  • 정기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
두 계획 모두에 포함된 내용:
  • 전체 코스 접근
  • 디지털 인증서
  • 코스 자료
올인클루시브 가격 • 숨겨진 수수료나 추가 비용 없음

과정 정보 받기

상세한 코스 정보를 보내드리겠습니다

회사로 지불

이 과정의 비용을 지불하기 위해 회사를 위한 청구서를 요청하세요.

청구서로 결제

경력 인증서 획득

샘플 인증서 배경
EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD: DATA-DRIVEN LEADERSHIP
에게 수여됨
학습자 이름
에서 프로그램을 완료한 사람
London School of International Business (LSIB)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
이 자격증을 LinkedIn 프로필, 이력서 또는 CV에 추가하세요. 소셜 미디어와 성과 평가에서 공유하세요.
SSB Logo

4.8
새 등록
→ 과정 보기