Global Certificate in Sales & Marketing Customer Relationship Management

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The Global Certificate in Sales & Marketing Customer Relationship Management (CRM) is a comprehensive course that equips learners with essential skills for career advancement in today's customer-centric business landscape. This course emphasizes the importance of understanding customer needs and expectations, and how to leverage CRM strategies and technologies to build long-term customer relationships and drive business growth.

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In this course, learners will gain hands-on experience with leading CRM platforms and learn how to develop and implement effective CRM strategies that align with their organization's goals. They will also learn how to analyze customer data and insights to make informed decisions, and how to measure the success of their CRM initiatives. With the increasing demand for CRM professionals in various industries, this course provides learners with a competitive edge and sets them up for success in their careers. By completing this course, learners will have demonstrated their expertise in CRM best practices, technologies, and strategies, making them highly valuable to potential employers.

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Detalles del Curso


• Customer Relationship Management (CRM) Fundamentals
• Understanding Customer Segmentation and Targeting
• Building and Managing Customer Relationships
• CRM Strategies for Customer Retention and Loyalty
• Leveraging CRM Data for Sales and Marketing Insights
• Multi-Channel CRM: Integrating Social, Mobile and Traditional Channels
• Implementing CRM Systems and Technology
• CRM Analytics and Reporting
• Legal and Ethical Considerations in CRM
• Best Practices in CRM for Global Businesses
Note: These units are designed to provide a comprehensive overview of CRM concepts and practices, covering both theoretical and practical aspects. The primary keyword "CRM" is used in each unit, with related terms like "customer relationship," "sales," and "marketing" used where relevant to provide context and depth. The units are presented in a simple, straightforward format for easy reading and reference.

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