Professional Certificate in Programmatic Techniques
-- ViewingNowThe Professional Certificate in Programmatic Techniques is a comprehensive course designed to empower learners with the essential skills required to thrive in the rapidly evolving programmatic advertising industry. This certificate course highlights the importance of data-driven marketing and automation, focusing on the use of advanced technologies to improve advertising efficiency and effectiveness.
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Détails du cours
• Introduction to Programmatic Techniques
• Understanding Programmatic Advertising
• Programmatic Platforms and Exchanges
• Data Management Platforms (DMPs) and Audience Targeting
• Programmatic Creative and Dynamic Ads
• Real-Time Bidding (RTB) and Bid Strategies
• Programmatic Guidelines and Compliance
• Measuring Programmatic Success and KPIs
• Future Trends in Programmatic Techniques
Parcours professionnel