Professional Certificate in Programmatic Techniques
-- ViewingNowThe Professional Certificate in Programmatic Techniques is a comprehensive course designed to empower learners with the essential skills required to thrive in the rapidly evolving programmatic advertising industry. This certificate course highlights the importance of data-driven marketing and automation, focusing on the use of advanced technologies to improve advertising efficiency and effectiveness.
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⢠Introduction to Programmatic Techniques
⢠Understanding Programmatic Advertising
⢠Programmatic Platforms and Exchanges
⢠Data Management Platforms (DMPs) and Audience Targeting
⢠Programmatic Creative and Dynamic Ads
⢠Real-Time Bidding (RTB) and Bid Strategies
⢠Programmatic Guidelines and Compliance
⢠Measuring Programmatic Success and KPIs
⢠Future Trends in Programmatic Techniques
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