Executive Development Programme in Ad Frequency & Performance

Name: Executive Development Programme in Ad Frequency & Performance
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The Executive Development Programme in Ad Frequency & Performance is a certificate course designed to empower professionals with critical skills in digital advertising. In an era where businesses increasingly rely on online advertising, this programme addresses the growing industry demand for experts who can optimize ad frequency and performance.

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À propos de ce cours

This course equips learners with essential skills to analyze consumer behavior, manage advertising budgets, and evaluate campaign effectiveness. By gaining expertise in ad frequency strategies, participants can significantly improve click-through rates and return on investment. The course also covers advanced performance metrics, ensuring that learners are well-versed in the latest industry standards and practices. Upon completion, professionals will be able to make data-driven decisions, drive successful advertising campaigns, and contribute significantly to the growth of their organizations. This course is an excellent opportunity for digital marketing professionals seeking career advancement and expertise in ad frequency and performance optimization.

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Détails du cours

• Ad Frequency Fundamentals
• Importance of Ad Frequency in Digital Marketing
• Understanding Ad Performance Metrics
• Factors Influencing Ad Frequency
• Ad Fatigue and its Impact on Performance
• Strategies to Optimize Ad Frequency
• Balancing Ad Frequency and Reach
• Advanced Techniques in Ad Frequency Management
• Case Studies on Ad Frequency & Performance
• Best Practices for Executive Development in Ad Frequency & Performance

Parcours professionnel

The Executive Development Programme in Ad Frequency & Performance focuses on job roles that are in high demand in today's UK market. These roles often require a strong understanding of advertising performance, market trends, and various analytics tools to optimize campaigns and maximize returns. 1. **Marketing Analyst**: In this role, professionals typically focus on collecting and analyzing market data to identify opportunities and trends. This data-driven approach helps businesses craft effective marketing strategies. According to Glassdoor, the average Marketing Analyst salary in the UK is around £32,000 per year. ([Source](https://www.glassdoor.co.uk/Salaries/marketing-analyst-salary-SRCH_KO0,21.htm)) 2. **Digital Marketing Manager**: Overseeing digital marketing efforts, this role involves managing marketing campaigns, analyzing performance data, and coordinating with various teams to align marketing objectives with broader business goals. Digital Marketing Managers in the UK earn, on average, £45,000 per year. ([Source](https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/digital-marketing)) 3. **Performance Marketing Specialist**: This role concentrates on maximizing the ROI of marketing campaigns through data analysis, A/B testing, and optimization. Performance Marketing Specialists in the UK can expect to earn an average of £35,000 per year. ([Source](https://www.glassdoor.co.uk/Salaries/performance-marketing-specialist-salary-SRCH_KO0,28.htm)) 4. **SEO Specialist**: Focusing on search engine optimization, this role involves optimizing websites and content to improve search rankings and increase organic traffic. SEO Specialists in the UK earn an average of £30,000 per year. ([Source](https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/seo-specialist)) 5. **Social Media Manager**: Overseeing a company's social media presence, this role involves creating content, engaging with the audience, and analyzing performance data to optimize social media strategies. Social Media Managers can expect to earn an average of £30,000 per year in the UK. ([Source](https://www.prospects.ac

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD FREQUENCY & PERFORMANCE

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qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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